Founder of the International Institute of Language and Cross-Cultural Training Richard Lewis Communications Ltd. (Great Britain), Professor. Author of a new approach to the problems of analysis of cross-cultural communications. More than 40 years of work in the field of applied and anthropological linguistics. Founder of Berlitz language school in East Asia, Finland, Portugal, of Linguarama School in Riversdown House. Author of a large number of books on the topics of intercultural interaction, including: When Cultures Collide, Cross-Cultural Communication, a Visual Approach, The Cultural Imperative, Humor Across Frontiers, Finland: Cultural Lone Wolf, When Teams Collide,Fish Cannot See Water, etc. Author of the world's first television series of English lessons (1961). World Bank Culture Advisor. Chevalier of the Order of the Lion of Finland. Awarded for the most innovative technology of Duke University (USA), and with the Society for Intercultural Education, Training and Research (SIETAR) Founders Award.